Marketing Management (15th Edition) by Philip T Kotler, Kevin Lane Keller

Marketing Management (15th Edition) by Philip T Kotler, Kevin Lane Keller PDF, ePub eBook D0wnl0ad

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:  0134058496/ISBN-13:  9780134058498 . That package includes ISBN-10:  0133856461/ISBN-13:  9780133856460 and ISBN-10:  0133876802/ISBN-13:  9780133876802.

For undergraduate and graduate courses in marketing management.

 

The gold standard for today’s marketing management student.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

 

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

 

The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.  

 

Also available with MyMarketingLab ™

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

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Yorkshire Wolds Way 2007 (National Trail Guides) by Roger Ratcliffe

Yorkshire Wolds Way 2007 (National Trail Guides) by Roger Ratcliffe PDF, ePub eBook D0wnl0ad

The Yorkshire Wolds Way runs for 79 miles over the gently rolling chalk hills between Hessle Haven and the cliffs above Filey. Beginning by the Humber estuary, walkers can follow Natural England's acorn waymarks through wooded slopes and valleys, past the deserted medieval village of Wharram Percy, to the geological curiosity of Filey Brigg. This is the complete, official guide to this beautiful path, ideal for the long-distance walker or the weekend stroller.

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Microsoft Excel 2013 Building Data Models with PowerPivot (Business Skills) by Alberto Ferrari, Marco Russo

Microsoft Excel 2013 Building Data Models with PowerPivot (Business Skills) by Alberto Ferrari, Marco Russo PDF, ePub eBook D0wnl0ad

Your guide to quickly turn data into results.

 

Transform your skills, data, and business—and create your own BI solutions using software you already know and love: Microsoft Excel. Two business intelligence (BI) experts take you inside PowerPivot functionality for Excel 2013, with a focus on real world scenarios, problem-solving, and data modeling. You'll learn how to quickly turn mass quantities of data into meaningful information and on-the-job results—no programming required!

• Understand the differences between PowerPivot for Self Service BI and SQL Server Analysis Services for Corporate BI
• Extend your existing data-analysis skills to create your own BI solutions
• Quickly manipulate large data sets, often in millions of rows
• Perform simple-to-sophisticated calculations and what-if analysis
• Create complex reporting systems with data modeling and Data Analysis Expressions
• Share your results effortlessly across your organization using Microsoft SharePoint

Authors’ note on using Microsoft Excel 2016: This book’s content was written against Excel 2013, but it is useful and valid for users of Excel 2016 too. Excel 2016 introduces several new DAX functions and an improved editor for DAX without changing any existing behavior. In other words, all of the concepts and examples explained in this book continue to work with Excel 2016.

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Microeconomic Theory: Basic Principles and Extensions 11th (Eleventh) Edition (Microeconomic Theory) by Walter Nicholson, Christopher Snyder

Microeconomic Theory: Basic Principles and Extensions 11th (Eleventh) Edition (Microeconomic Theory) by Walter Nicholson, Christopher Snyder PDF, ePub eBook D0wnl0ad

Microeconomic Theory: Basic Principles and Exentsions, 11th Edition offers the most cutting-edge, accurate, and practical coverage of Microeconomic Theory and its application. This tried-and-true, widely popular text is known as the "bible of microeconomics," offering the most clear and accurate presentation of advanced microeconomic concepts. The book is designed to help you truly understand and apply economic models by enabling you to work directly with theoretical tools, real-world applications, and the latest developments in the study of microeconomics in a reader-friendly format. Insightful graphic presentations help visual learners see the connections between the calculus and the algebra/geometry of the same material.

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King's Counsel: A Memoir of War, Espionage, and Diplomacy in the Middle East by Jack O'Connell

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A CIA station chief, later Jordan's lawyer in Washington, reveals the secret history of a lost peace.

Jack O'Connell possessed an uncanny ability to be at the center of things. On his arrival in Jordan in 1958, he unraveled a coup aimed at the young King Hussein, who would become America's most reliable Middle East ally. Over time, their bond of trust and friendship deepened.

His narrative contains secrets that will revise our understanding of the Middle East. In 1967, O'Connell tipped off Hussein that Israel would invade Egypt the next morning. Later, as Hussein's Washington counselor, O'Connell learned of Henry Kissinger's surprising role in the Yom Kippur War.

The book's leitmotif is betrayal. Hussein, the Middle East's only bona fide peacemaker, wanted simply the return of the West Bank, seized in the Six-Day War. Despite American promises, the clear directive of UN Resolution 242, and the years of secret negotiations with Israel, that never happened. Hussein's dying wish was that O'Connell tell the unknown story in this book.

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Drugs, Behavior, and Modern Society (7th Edition) by Charles F. Levinthal

Drugs, Behavior, and Modern Society (7th Edition) by Charles F. Levinthal PDF, ePub eBook D0wnl0ad

This text examines the impact of drug-taking behavior on our society and our daily lives.  The use and abuse of a wide range of licit and illicit drugs are discussed from historical, biological, psychological, and sociological perspectives.

 

For undergraduate Drugs and Behavior courses .

 

In today's world, drugs and their use present a social paradox, combining the potential for good and for bad. As a society and as individuals, we can be the beneficiaries of drugs or their victims. Drugs, Behavior, and Modern Society, Sixth Edition features a comprehensive review of psychoactive drugs, and is notable for the attention it gives to two aspects of drug-taking behavior that have been underreported in other texts: steroid abuse and inhalant abuse.

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Kaplan GMAT Premier 2015 with 6 Practice Tests: Book + DVD + Online + Mobile (Kaplan Test Prep) by Kaplan

Kaplan GMAT Premier 2015 with 6 Practice Tests: Book + DVD + Online + Mobile (Kaplan Test Prep) by Kaplan PDF, ePub eBook D0wnl0ad

Kaplan's GMAT Premier 2015 is a comprehensive prep system that includes both book and mobile-enabled online components. Get access to in-depth strategies, test information, and practice questions to help you score higher on the GMAT.  

Kaplan's GMAT Premier 2015 contains 1,200+ total practice questions with detailed explanations, covering the Verbal, Quantitative, Analytical Writing, and Integrated Reasoning sections, and strategies for handling all the question types you’ll encounter on Test Day. It also comes with study plans to help you make the most of your time preparing for the GMAT.

Kaplan's GMAT Premier 2015 features:

• 1,200+ practice questions with detailed explanations
• 6 full-length practice tests (5 realistic Computer Adaptive Tests available online and 1 in the book)
• New! 200-question online Quiz Bank®, for customized quiz creation and review of GMAT practice questions
• New! Mobile-enabled online resources: study anywhere on any device with an internet connection
• New! Academic support from Kaplan faculty via our Facebook® page: facebook.com/KaplanGMAT
• Integrated Reasoning strategies and practice questions
• DVD containing bite-sized video lessons with top Kaplan GMAT faculty
• For test takers who want to break 700—and ace Integrated Reasoning—this is the definitive resource.

Kaplan guarantees that if you study with this book, DVD, and online resources, you will score higher on the GMAT—or you'll receive a full refund.

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The 3G Way: An introduction to the management style of the trio who's taken over some of the most important icons of American capitalism. by Francisco Souza Homem de Mello

The 3G Way: An introduction to the management style of the trio who's taken over some of the most important icons of American capitalism. by Francisco Souza Homem de Mello PDF, ePub eBook D0wnl0ad

The 3G Way is an introduction to the management style developed by three Brazilian entrepreneurs who took over some of the main icons of American capitalism: Anheuser Busch, Heinz and Burger King.

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Hands-On Introduction to LabVIEW for Scientists and Engineers by John Essick

Hands-On Introduction to LabVIEW for Scientists and Engineers by John Essick PDF, ePub eBook D0wnl0ad

Hands-On Introduction to LabVIEW for Scientists and Engineers, Third Edition, explores practical programming solutions for carrying out interesting and relevant projects. Readers--who are assumed to have no prior computer programming or LabVIEW background--will begin writing meaningful programs in the first few pages.

Improvements to the Third Edition: This new edition includes the following improvements:
* All chapters are fully updated to the latest version of LabVIEW. DAQ hardware now commonly used in instructional laboratories and self-learning is highlighted.

* For easy reference, seven chapters begin with a "Basics" section that explains the fundamental operation of the LabVIEW function covered in that chapter [Chapters 2, 3, 4, 7, 8, 9, 12].

* A new first chapter offers focused introduction to the LabVIEW programming environment. Readers construct a simple program to detect whether a given integer is even or odd [Chapter 1]. 

* Coverage of LabVIEW's text-based functions is given for both the MathScript Node and Formula Node [Chapter 4 and Appendix A].

* Shift register usage is illustrated through a signal-averaging program (replacing the numerical integration and differentiation programs used in previous editions) [Chapter 7].

* State machine program architecture is now taught in the case structure chapter (replacing the numerical integration program used in previous editions). Readers construct a state-machine guessing game and a digital oscilloscope with runtime control [Chapter 8].

* A nonlinear curve fitting example is included in the text [Chapter 10].

* The fast Fourier transform chapter opens with an Express VI-based "Quick Example" section, which gives a concise introduction to the digital spectral analysis topics of leakage and windowing. High-level mathematical coverage of these topics is moved to an appendix [Chapter 11 and Appendix B].

* The proportional-integral-derivative temperature control project is now given in an appendix [Appendix C].

* About 20 new end-of-the-chapter problems appear throughout the book.

More information about this book can be found here:

reed.edu/physics/faculty/essick/labview.html

global.oup.com/academic/product/hands-on-introduction-to-labview-for-scientists-and-engineers-9780190211899?cc=us&lang=en&#

From reader reviews:

Candy Yazzie:

Have you spare time for just a day? What do you do when you have far more or little spare time? Sure, you can choose the suitable activity intended for spend your time. Any person spent all their spare time to take a stroll, shopping, or went to typically the Mall. How about open as well as read a book entitled Hands-On Introduction to LabVIEW for Scientists and Engineers? Maybe it is to become best activity for you. You understand beside you can spend your time along with your favorite's book, you can better than before. Do you agree with it has the opinion or you have some other opinion?

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Public Speaking Magic: Success and Confidence in the First 20 Seconds by Mark Davis, Tom "Big Al" Schreiter

Public Speaking Magic: Success and Confidence in the First 20 Seconds by Mark Davis, Tom "Big Al" Schreiter PDF, ePub eBook D0wnl0ad

Instant rapport with the audience. They are smiling, leaning forward, ready to listen.

Fear stops people from public speaking. Everyone wants to be liked, but the pressure gets in the way. So we avoid it.

In a speech, presentation, webinar or even a casual conversation, we have just a few seconds to prove we are interesting and valuable. How can we capture our audience’s attention immediately? By mastering our first 20 seconds.

We can forget about fancy tricks, jokes and manipulation. By using any of the three major openings in this book, we can confidently start our speeches and presentations without fear.

Our obligation is to get our audience to hear, believe, and want to be there. After that the rest is easy.

Order your copy now!

Mark Davis is a public speaking coach and keynote speaker for business conferences, in addition to conducting public speaking workshops. Tom "Big Al" Schreiter speaks to network marketing groups around the world.

From reader reviews:

Mike Jones:

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The Crosscultural, Language, and Academic Development Handbook: A Complete K-12 Reference Guide (5th Edition) by Lynne T. Diaz-Rico

The Crosscultural, Language, and Academic Development Handbook: A Complete K-12 Reference Guide (5th Edition) by Lynne T. Diaz-Rico PDF, ePub eBook D0wnl0ad

An up-to-date edition of a bestseller, The Crosscultural, Language, and Academic Development Handbook, 5/e guides educators in promoting academic success for the culturally and linguistically diverse learners in today’s classrooms. Designed specifically for mainstream classroom teachers, the book shows clearly how second-language acquisition affects learning, and presents an excellent treatment of cultural diversity and learning styles. Included is coverage of new applications for mobile learning; the Common Core Standards; Response to Intervention; English learners with autism; educating undocumented immigrants; involving family and the community to increase academic success; adapting for English learners with special needs; and more.

 

 

From reader reviews:

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De la performance à l'excellence (French Edition)

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From reader reviews:

Helen Turner:

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The Art of Pirates of the Caribbean by Timothy Shaner

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The Art of Pirates of the Caribbean presents a definitive, exclusive look into the preparation and production of the successful movie trilogy. Overflowing with hundreds of full-color images, the book showcases concept drawings, set designs, and costume sketches, as well as the intricate props, set pieces, and even special effects that contribute so much to the Pirates mythology. Even the cover is visually arresting—imitating the leather-covered log of a ship’s captain.  Also included is special commentary from the unit publicist who was there to see it all. For Pirates fans everywhere, this treasure chest of art and design from the entire movie trilogy is a visual feast that promises hours of endless browsing pleasure.


From reader reviews:

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The Wallace & Gromit Creativity Book

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This bumper book of cracking contraptions will provide hours of creative fun for young Wallace and Gromit fans. It's packed with pullouts, puzzles, games, pictures to color, and more! Kids can learn how to draw Gromit, create a blueprint for their own inventions, or play a “Foil the Feathers” board game. Stills and character art from the Wallace and Gromit films illustrate every activity, and cool extras include two sheets of stickers; a gatefold with two sticker scenes; a stencil for drawing; and colorful, removable craft paper.

From reader reviews:

Katherine Belcher:

Nowadays reading books be a little more than want or need but also turn into a life style. This reading routine give you lot of advantages. The advantages you got of course the knowledge the actual information inside the book in which improve your knowledge and information. The info you get based on what kind of book you read, if you want get more knowledge just go with education and learning books but if you want feel happy read one having theme for entertaining including comic or novel. Often the The Wallace & Gromit Creativity Book is kind of e-book which is giving the reader unpredictable experience.

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The book untitled The Wallace & Gromit Creativity Book contain a lot of information on it. The writer explains the girl idea with easy technique. The language is very simple to implement all the people, so do not really worry, you can easy to read that. The book was written by famous author. The author will take you in the new period of time of literary works. It is possible to read this book because you can read on your smart phone, or device, so you can read the book in anywhere and anytime. In a situation you wish to purchase the e-book, you can start their official web-site in addition to order it. Have a nice study.

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Online Surveys For Dummies by Vivek Bhaskaran, Jennifer LeClaire

Online Surveys For Dummies by Vivek Bhaskaran, Jennifer LeClaire PDF, ePub eBook D0wnl0ad

The easy way to build effective online surveys for your business, with three months of free service!

By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you step by step through the process of creating, launching, and getting results from an online survey.

You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover

• What a survey is and how to put one together
• Survey lingo and a sample survey to study
• How to develop questions and assemble them into an attractive, easy-to-use interface that encourages response
• Tips for identifying and contacting the respondents you want to hear from
• The steps involved in making a usable analysis of the results
• Pitfalls to avoid, things to check out before launching a survey, and best practices

With the book, you'll also receive three months of free service from a top survey vendor to get you started.

From reader reviews:

Diane Numbers:

Now a day people that Living in the era just where everything reachable by connect with the internet and the resources inside can be true or not need people to be aware of each info they get. How individuals to be smart in acquiring any information nowadays? Of course the reply is reading a book. Reading a book can help folks out of this uncertainty Information specifically this Online Surveys For Dummies book because this book offers you rich details and knowledge. Of course the information in this book hundred percent guarantees there is no doubt in it you may already know.

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This book untitled Online Surveys For Dummies to be one of several books this best seller in this year, that's because when you read this publication you can get a lot of benefit on it. You will easily to buy this kind of book in the book retail store or you can order it by using online. The publisher of the book sells the e-book too. It makes you more easily to read this book, as you can read this book in your Smart phone. So there is no reason for you to past this reserve from your list.

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Plant Spirit Shamanism: Traditional Techniques for Healing the Soul by Ross Heaven, Howard G. Charing

Plant Spirit Shamanism: Traditional Techniques for Healing the Soul by Ross Heaven, Howard G. Charing PDF, ePub eBook D0wnl0ad

An in-depth look at the role of plant spirits in shamanic rituals from around the world

• Shows how shamans heal using their knowledge of plant spirits as well as the plant’s “medical properties”

• Explores the core methods of plant shamanism--soul retrieval, spirit extraction, and sin eating--and includes techniques for connecting with plant spirits

• Includes extensive field interviews with master shamans of all traditions

In Plant Spirit Shamanism, Ross Heaven and Howard G. Charing explore the use of one of the major allies of shamans for healing, seeing, dreaming, and empowerment--plant spirits. After observing great similarities in the use of plants among shamans throughout the world, they discovered the reason behind these similarities: Rather than dealing with the “medical properties” of the plants or specific healing techniques, shamans commune with the spirits of the plants themselves.

From their years of in-depth shamanic work in the Amazon, Haiti, and Europe, including extensive field interviews with master shamans, Heaven and Charing present the core methods of plant shamanism used in healing rituals the world over: soul retrieval, spirit extraction, sin eating, and the Amazonian tradition of pusanga (love medicine). They explain the techniques shamans use to establish connections to plant spirits and provide practical exercises as well as a directory of traditional Amazonian and Caribbean healing plants and their common North American equivalents so readers can ex-plore the world of plant spirits and make allies of their own.

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Timmy Gallegos:

The book untitled Plant Spirit Shamanism: Traditional Techniques for Healing the Soul is the reserve that recommended to you to read. You can see the quality of the e-book content that will be shown to anyone. The language that author use to explained their way of doing something is easily to understand. The article author was did a lot of analysis when write the book, to ensure the information that they share to you personally is absolutely accurate. You also can get the e-book of Plant Spirit Shamanism: Traditional Techniques for Healing the Soul from the publisher to make you much more enjoy free time.

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Jason Howell:

What is your hobby? Have you heard that question when you got students? We believe that that issue was given by teacher on their students. Many kinds of hobby, Everyone has different hobby. So you know that little person just like reading or as reading through become their hobby. You should know that reading is very important as well as book as to be the factor. Book is important thing to increase you knowledge, except your own teacher or lecturer. You see good news or update about something by book. A substantial number of sorts of books that can you choose to adopt be your object. One of them are these claims Plant Spirit Shamanism: Traditional Techniques for Healing the Soul.

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